B2B in the age of assistance
As we enter into the new “Age of Assistance”, how consumers shop has drastically shifted. See how B2B buying behaviors and paths to purchase are changing as offline moments become online ones and buyers are becoming more knowledgeable.
Learn from Google experts as they discuss who people are using online for B2B services and share trends, research and insights that can help you reach your audience online.
Presentations by:
Dennis Cardoso, Sector Lead, Google
Entering the Age of Assistance, we’re seeing B2B businesses constantly changing and evolving. Dennis will guide us through these changes, and explain this new path to purchase.
Sarah Coe, Digital Strategy Lead, Google
Sarah will help show businesses the importance of online advertising, what makes measurement a crucial part of it, and best practices for businesses to put their best foot forward.
B2B digital trends
from Google
See a sample of the content present during this broadcast.
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