The Power of Connected TV in Your Digital Campaign

As viewers shift from traditional cable to online streaming, Connected TV (CTV) is becoming a game-changer for digital campaigns. CTV merges the immersive experience of TV with the precision targeting of digital ads, making it an essential tool for marketers. 

CTV refers to internet-connected TVs, whether through Smart TVs or devices like Roku or Apple TV. It allows advertisers to deliver targeted ads to specific demographics, behaviors, and interests, providing a more personalized experience than traditional TV.

1. Precision Targeting
   CTV lets you target ads based on user behavior, ensuring your message reaches the right audience. Tools like StackAdapt even allow you to track foot traffic and web visits triggered by your ads​.
2. Measurable Results
   Unlike traditional TV, CTV provides real-time insights. Metrics like impressions, video completion rates, and conversions help you optimize campaigns on the fly​.
3. Increased Engagement
   CTV ads benefit from high completion rates due to the immersive, full-screen experience, making viewers more likely to engage with your content​​.
4. Extended Reach
   CTV allows for co-viewing—multiple viewers watching together—which naturally expands your audience reach​.

CTV ad spending is expected to surpass $1 billion CAD in 2023 in Canada. Integrating CTV into your broader digital strategy, including social media and display ads, maximizes reach and engagement while keeping your brand in front of the right audience​.

CTV offers a powerful way to combine TV’s wide reach with the precision of digital marketing. By adding CTV to your digital strategy, you gain control, better targeting, and richer insights to drive your campaigns forward.