Tapping into the Power of In-Game Advertising for Your Campaign

As the gaming industry continues to grow, blended in-game advertising presents a unique opportunity for brands to reach a highly engaged audience. With over 3.2 billion gamers worldwide, and gaming now twice as large as the film and music industries combined, in-game ads have emerged as one of the fastest-growing channels in digital advertising. Here’s how you can leverage this format to enhance your next campaign.

Blended in-game ads are non-intrusive, seamlessly integrated ad formats that appear as part of the gaming environment, such as billboards, walls, or other in-game elements. These ads can be static display or video formats and are visible on mobile and PC games. Unlike traditional ad formats, in-game ads don't disrupt the gameplay, allowing brands to connect with gamers in a natural way​.

1. High Engagement and Viewability
   Gamers are highly focused, spending an average of 8 hours and 27 minutes per week playing, with typical sessions lasting more than an hour. This uninterrupted attention provides an opportunity to leave a lasting impression with ads that blend seamlessly into the gameplay​.
2. Reach a Diverse, Influential Audience
   The gaming community is diverse, with a near-equal split between male and female gamers. Gamers also play a significant role in influencing purchasing decisions across various consumer categories, including technology and fashion. This makes in-game ads ideal for reaching a savvy, influential audience that may be otherwise hard to target through traditional advertising​.
3. Measurable Impact and Scalability
   In-game ads offer scalable solutions for reaching audiences globally, with high viewability standards. Platforms like StackAdapt provide the ability to measure brand lift, engagement, and user reach, helping you understand the impact of your campaigns across different channels​.

Blended in-game advertising works well as part of a multi-channel strategy. By running in-game ads alongside display, video, and other digital formats, you can create a cohesive campaign that engages users at different stages of the customer journey. Additionally, in-game ads can help retarget users who have already interacted with your brand on other channels, pushing them further down the funnel​.

With its ability to engage a captive audience in a non-disruptive way, in-game advertising is a powerful addition to any digital marketing strategy. Incorporate in-game ads into your next campaign to reach a diverse audience where they are most engaged, and watch your brand’s reach and recognition grow.