Maximizing Your Advertising Impact with Display and Native Ads

In today’s digital landscape, combining display and native advertising can enhance your campaign's reach and effectiveness. Each format brings unique strengths, and using them together allows brands to connect with audiences at different stages of the customer journey. Here’s why integrating display and native ads can elevate your advertising strategy.

Display ads are a staple in digital marketing, offering visual impact through banners, skyscrapers, and interstitials. They’re ideal for increasing brand awareness and retargeting, helping you stay top-of-mind with your audience across various sites. With advanced targeting options like intent-based and 1st-party data targeting, you can reach the right audience effectively​.

To make display ads stand out, it's important to:

• Capture Attention: Use engaging visuals, brand colors, and animations.
• Be Clear: Deliver a single message to avoid clutter.
• Incorporate a Strong Call-to-Action (CTA): Use bright colors and distinct shapes to entice clicks​.

Native advertising blends seamlessly with the content on a webpage, making it feel less intrusive than traditional ads. These ads match the format and style of the surrounding content, resulting in higher engagement rates. Studies show native ads drive three times higher brand awareness and purchase intent than display ads, with 53% more frequent viewing​.

When to use native ads:

• Content Discovery: If your goal is to engage users with content like blog posts or videos, native ads are ideal.
• Increasing Brand Affinity: Native ads often feel more organic, enhancing brand affinity by 9% compared to display ads​.

Combining display and native ads allows you to cover more ground in your digital strategy. While display ads grab attention quickly with bold visuals, native ads provide a more immersive experience that aligns with content consumption. This dual approach helps:

• Reach Audiences Across Channels: Use display ads for broad visibility and native ads for deeper engagement.
• Create Full-Funnel Campaigns: Display ads can introduce your brand, while native ads nurture interest and drive conversions.
• Optimize Performance: Platforms like StackAdapt enable unified measurement across both ad types, ensuring a cohesive strategy that maximizes return on investment (ROI)​​.

Leveraging the strengths of both display and native ads provides a balanced approach to digital advertising. Together, they can help you capture attention, build trust, and guide your audience from awareness to conversion. Make display and native an essential part of your next campaign to see better engagement and results.